A business plan was developed by Joyce Planning & Developing and adopted by the BID Board, which highlights the need, the advantages, teh management plan and an initial list of potential improvements and investments. the Gallup BID business plan was put together to specify the direction, goals and major themes of the organization. A complete list of all suggested improvements is provided in Appendix C of the Business Plan, but the major themes of the improvements are:

Place Identity
In the case of Historic Downtown Gallup, the local character already is rich with heritage significance that should be protected. Improvements should be planned to retain the town center's individuality and distinctiveness. Suggested improvements that could contribute to or enhance Historic Downtown Gallup's place identity include: Gateways, Historic Preservation, Courthouse Square Development & Public Art.

Walkability
Walkability defines haw friendly the area is to walking. Suggested improvements targeted to improve walkability include: Pedestrian Safety, Street Furniture, Parking, Traffic Calming on Route 66, Housing Options, Alley Improvements, Cleanup, Graffiti Mitigation, Lighting, Public Inebriation Response, Safety Ambassadors

Commercial Development
The four primary objectives of commercial development strategies are to:

• maintain existing businesses;
• expand existing businesses;
• start up new businesses; and
• recruit businesses from outside to relocate to or expand within the BID

Improvements targeted to these objectives include strategies for enhancing the competitive edge for existing businesses through customer service training for employees, providing incentives such as "Gallup Bucks" for business owners to increase their customer base, supporting business owners by increasing pedestrian traffic, and opening up opportunities for business expansion. Building new hotel accommodations and higher density residential options in Historic Downtown Gallup can increase pedestrian traffic and contribute to the utilization of BID businesses. Suggested improvements that support commercial development within the BID include: Marketing and Advertising, Signage, Events, Business Retention and Expansion Program, Business Policies, Customer Service Training, Public Policy Issues